FROM IDEA TO EXECUTION
Media Craft is a Below-The-Line creative agency in Egypt. We take a brand from the first concept through booth production, trained field teams and the operations of the day itself — brand activations, sampling campaigns, giveaways and venue booking, delivered as one accountable scope.
Booths Built to Brief
Booths, kiosks and branded structures designed, produced and set up ready for opening.
Run End to End
Crew, suppliers, permits and schedules handled on the day, with contingencies ready.
Trained Brand Staff
Ushers, hosts and promoters recruited, trained and supervised on your product story.
Flawless Execution,
Memorable Results
Our Clients
What We Do
01Concept Development & Campaign Planning
Creative concepts and full BTL campaign planning — from the first brief to the route-to-market plan and PR angle.
02Booth Design, Production & Setup
In-house design, fabrication and on-site setup of booths, kiosks and branded structures.
03Multi-City Roadshows & Touring Activations
Fully branded mobile units and touring trucks that carry the activation to your audience — the same standard of execution at every stop.
04On-Ground Operations Management
Full operational ownership on the day — crew, suppliers, permits, schedules and contingencies.
05Trained Ushers, Staff & Talent Booking
Recruited, trained and supervised ushers, hosts and promoters — plus the talent booking to match, all briefed on your full product story.
06Brand Activations, Sampling & Giveaways
Mall, retail and street activations built around product sampling, interactive giveaways and real audience engagement.
Metrics That Matter
What They Say
Direct feedback and experiences from marketing directors who partnered with us on these campaigns.
“Media Craft turned our brief into a fully branded activation without us chasing a single vendor — one team owned it start to finish.”
A Disciplined Sandbox
Media Craft takes fabrication and software setups seriously. We run strict mock-ups inside our Cairo facility before deploy.
BTL Auditing & Localized Planning
We work through your audience, venue options, permits and timings to settle on an activation plan and the PR angle around it.
Booth & Structure Production
We produce the booth, stand or kiosk to spec and install it on site, so the build matches the approved design exactly.
Field Teams & Live Operations
We brief and supervise the ushers and promoters, then run crew, suppliers and schedules through to breakdown.
Ready to craft your next experience?
Browse our selected case studies or get in touch to start planning your campaign.
Egypt's BTL and experiential marketing agency. Concept and campaign planning, booth production, on-ground operations, trained field teams, activations, sampling and venue booking.